New Black & Pink Film  

The Impossible I-1 from €299 Shop now  

The original instant camera.

The I-1 is the first new camera system in over twenty years for the original Polaroid® photo format.
Shop now  

Made with the I-1

The I-1 makes real photos, that you can pin to the wall or give to a friend. Photos with a life after the shutter clicks.

Beautifully engineered
easy to use

Make great portraits with the ring flash

The I-1’s advanced ring flash adapts to your environment, capturing your subject in the right light no matter where you shoot.

An app to take your photography further

The optional I-1 App lets you do even more with your camera. Access useful additional features, add creative effects to your images and experiment with manual controls.
Download from Apple App Store Download from Google Play

Manual Mode

Take full control of every aspect of your exposures: use Manual Mode to adjust aperture, shutter speed, flash and focus distance.

Remote Trigger & Self Timer

Use the remote trigger to stay in the frame when shooting from a distance. Or use the self timer to take a selfie without the awkward angles.

Creative Techniques

Superimpose images on top of each other. Paint with light and color. Trigger a shot with a loud noise. The I-1 App lets you have fun with digital effects in an analog environment.

I-Type film

I-type film is optimized for I-type cameras. It’s cheaper and more energy efficient than our standard film, because it doesn’t contain batteries - unlike classic Polaroid® cameras, the I-1 doesn’t need them. You can also use the I-1 with any 600 type film.

How it works

Every instant photo is the result of a complex chemical chain reaction. It begins when light enters the camera and is reflected onto the film to expose an image. The exposed photo is then coated in developer paste as it leaves the camera, so you can watch it come to life in the palm of your hand.


Camera Specs

440 grams (without film pack)

38°C, 5%90% relative humidity

Bluetooth Low Energy 4.0

Impossible 600 type and I-type film in both Color and Black & White, including Special Editions

500mAh high performance lithium ion battery (35°C rated discharge current)


Outer shells: Polycarbonate + ABS plastics with soft touch rubberized coating

Viewfinder, Viewfinder mounting plate, strap mounts: Zinc Aluminium alloy

Lenses: Optical grade polycarbonate and acrylic lenses, coated

Shutter system: Custom design, using precision step motors for shutter and focus control

Optical System

Lens: 6 lenses total, with 5 possible configurations

Autofocus: 5 zone autofocus system, using reflective IR ranging
Macro (0.30.5m)
Close-up (0.51.0m)
Near-field (1.02.2m)
Mid-field (2.24.5m)
Far-field (4.5∞ m)

Focal length: 82109 mm

Field of view: 41 degrees vertical, 40 degrees horizontal

Flash System

12 LED advanced ring flash, consisting of 8 focused LEDs for increased range + 4 diffuse LEDs for softer light at closer distances (portraits).


The I-1 App currently works on iOS devices running the latest two versions of iOS, and Android devices running version 4.3 and up.
To download the App, visit

The I-1 Camera & I-Type Film

Instant Photography. Reinvented.
Shop now  

Free ground shipping within the US and EU

Free ground shipping within the US and EU

Photos by: Oskar Smolokowski, Danny Pemberton, Vava Ribeiro, Fred Viñolas, Harriet Browse, Oliver Blohm