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The SX-70: An original icon

In 1972, Polaroid founder Edwin Land introduced the Polaroid SX-70 camera. It was the first ever folding, Single Lens Reflex (SLR), instant camera and also the first to use Polaroid’s integral instant film formula, which developed photos the moment they were shot. The Polaroid SX-70 quickly became a favored creative tool among artists and creatives such as Helmut Newton and Andy Warhol. 45 years later, it’s arguably the most iconic instant camera of all time.