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The Polaroid SX-70 camera:
An original icon

When Polaroid founder Edwin Land released the Polaroid SX-70 camera, he changed photography forever. Over four decades later, it’s arguably the most iconic instant camera of all time.

First released in 1972, the Polaroid SX-70 camera was the first ever Single Lens Reflex (SLR) instant camera. With a portable folding design and unparalleled technical capabilities, it quickly became a favored creative tool among artists and creatives such as Helmut Newton and Andy Warhol.

"The SX-70 is both an engineering and aesthetic marvel. It’s the perfect combination of function and style.”Joyofinstantfilm (SX-70 User)

The SX-70 was the first camera to use Polaroid’s integral instant film formula, which developed photos the moment they left the camera. This original format film with its iconic frame transformed instant photography into a global icon of art, creativity and culture. It’s this enduring legacy that informs everything Impossible does, celebrating the art of instant photography and making real photos.